Tag Archives: attitudes

Gen Y, Millenials, Echos…who are you?

Generation Y had received a lot of attention from the media in the recent years as they were entering the market with a different set of attitudes, beliefs and lifestyles compared to their parents the Boomers. The wine industry is looking at this consumer segment as the opportunity not to be missed. I just finished preparing a presentation for the New Zealand Wine Business symposium held in Taradale, Hawke’s Bay New Zealand and thought I would summarise the current knowledge about this generation and what challenges it raises for the industry.

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