Tag Archives: involvement

The importance of consumer involvement in new product development

I am very pleased to announce the publication of a major book in the consumer science field. It is entitled “Consumer-driven innovation in food and personal care products”, edited by colleagues Drs. Jaeger and MacFie.

This book includes contributions of many specialists in the field of consumer science, marketing research, food science and sensometrics.

My colleague Dr. Johan Bruwer and I provided a litterature review on the Importance of Involvement and Implications for New Product Development. Here is the abstract that I hope will give you the flavour of this Chapter and motivate you to acquire this essential book. Continue reading