Tag Archives: Qualitative research

Making Focus Groups More Objective

I would qualify myself as a quantitative researcher, i.e. I am more comfortable conducting research where hard data are collected so I can rely on my favourite statistical analyses to offer conclusions in which I have 95% of confidence.  However, as Pliner demonstrated for food (1982), my neophobic reaction towards qualitative research diminished with exposure to semi-quantitative techniques. Continue reading

Advertisements